Alison Finlay

UPDATE 2023
On this International Women’s Day, I’m fondly remembering my interview with Jennie Gow back in 2021. Jennie was a real pleasure to talk to and I’m still so grateful that she shared her time with us for this interview. I hope that you find it as inspiring and insightful as I do! Jennie recently experienced a stroke and is now working hard on her progress through daily rehabilitation. Despite her speech being most impacted, she has already been able to make a short appearance on BBC radio’s Chequered Flag F1 season preview. We at PCO congratulate her on this amazing achievement, and wish Jennie all the best for her continued recovery.

In her own words, Jennie Gow has covered “almost every motorsport that you can imagine”, from MotoGP to Formula E and Formula 1. Since our interview, it was announced that Jennie will be taking on a new challenge this year as a commentator for the new Extreme E series which begins in Saudi Arabia from 3^rd-4^th April.

Jennie talks us through her career journey, her preparation for a race weekend, and discusses her Fast Talkers podcast and career webinars which have kept her busy during lockdown.

Alison Finlay: You’ve been very busy during the pandemic with various projects on your YouTube channel, the Fast Talkers podcast and career webinars. Why did you decide to start both projects, and what is the plan for them once things start to return to ‘normal’?
JG: Motorsport has been amazing for me. It’s given me so much in my life, and I wanted to give a little back. I felt that at this point in time there are so many people out there  feeling a bit lost and a bit scared, and intimidated and lacking motivation, and I just thought ‘this is a chance for me to reach out’ – even if it’s just one person who’s at home and feeling a bit blue – or who desperately wants to find a path in to motorsport – and if I can help them, then that’s amazing. I think if you sit around for too long not doing anything, your headspace can get a bit muddled. So, for me, it’s been really positive.

Fast Talkers is a little bit different; that’s more journalistic, and that was led by wanting to stay in touch with the people who have made up my family outside of my house for the last ten years, and the people I couldn’t see because I wasn’t going to the paddock. So, two slightly different things, but it feels like they both have a positive effect in the world, and that’s all I really wanted to do.

I’ve been really lucky to have a sponsor come on board to do the webinars because I was really struggling to be able to justify in a time where I’m earning nothing spending money on putting them together. So that’s been amazing, and the guys at New Channel Media have really stepped up to enable me to continue doing those. And those are the ones that inspire, educate [and] inform people and give a lot back. So that was really important to me and I hope that we’ll be able to carry those on. They might become a little more sporadic as people and lives get back to normal. But I still think, now everybody has Zoom, that hopefully we’ll still do some if I don’t feel that the market’s become too saturated. Because when I started there really wasn’t many people doing them, and now everyone’s doing them, which is great! But maybe it means that possibly I can step back a little bit, we’ll see!

And Fast Talkers: conversations are happening continually about where it goes and what happens with it; if somebody bigger wants to get involved, then that would be really exciting to see it expand out, but for the moment it’s a lot of work. I’m booking all the guests, I’m researching, I’m producing, I’m editing, so I feel there might be a time when I can’t do quite as many, but who knows!

AF: How did your own career in motorsport get started?
JG: I knew I wanted to be a journalist and I actually thought ‘I know what I want to do, I want to be a war correspondent’. I was doing work experience; gaining as much experience as I could, and I’d just done a session court reporting and [as] I was coming home there was a big crash, and I found that very hard to handle. I was one of the first responders: I was first aid trained at the time, so I helped out as much as I could, and after that I [thought] there’s no way I’m going to be able to deal with war reporting and being a correspondent at a war scene because I could hardly deal with that.

So, I changed tack quite quickly and thought I probably want to bring happiness to people rather than be too dour, and for me I’d always found happiness and comfort in sport. I qualified as a journalist and did loads of work experience. At the end I was incredibly fortunate to get quite a few different job offers and I chose to be a production secretary on Sports Personality of the Century. It seemed a good fit for me to learn my trade, and that’s what I wanted to – I wanted to be at the bottom, do everything; learn everything so I could make good choices going forward.

I ended up staying around the BBC and going to local radio. Local radio is a fantastic tool. If you want to be a journalist, a presenter, a broadcaster, I highly recommend going through BBC local radio because you get to do everything. You’re talking about very small teams on small budgets, so you learn huge amounts. And from there, I got into sports journalism and motorsport happened by chance. I was covering a Speedway race down in Bridgewater for the local radio station I worked for at the time and I guy came up and said ‘do you fancy doing some more?’ and that was the start of it really, and I’ve done almost every motorsport that you can imagine since that point. I’ve been really fortunate.

AF: I remember when Formula E first started with you leading the coverage and there were also several female drivers in the first couple of seasons, how different that felt compared to watching Formula 1. How important do you think it is that young women see themselves represented in motorsport?
JG: It’s so important. I was talking to somebody else about this the other day actually and they said you’ve got to imagine a seven-year-old girl sitting on her sofa. And that’s the problem with motorsport, is so many times, that young girl who could be inspired to get into motorsport just doesn’t have the role models out there. They’re not there yet, even now, there’s still so few. So how are we going to change it, how are we going to inspire the next generation to pick a spanner or to want to get into a go kart?

I think in 40 years’ time it will be a very different conversation, but right now we’re still at the forefront of changing diversity and inclusion, and sometimes to me it feels like I’m banging my head against a brick wall. But actually, you have to look at the positive results, and the way things are changing. And yes, it’s a very large ship that we’re trying to pull round in a U-turn. It’s going to take time, but equally we have to feel like every day we’re achieving something. And it’s our responsibility to make sure we are achieving something every day.

Read 2nd part here: bit.ly/3bsXTRj

 

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Post udostępniony przez Jennie Gow (@jennie.gow)

Read the first part

AF:What would you say was one of the proudest moments of your career
JG: I did a programme about grid girls for the BBC and I was the impartial voice f the narrative, but we had a really good discussion on the subject of grid girls in Formula 1 and motorsport in general, and as a result of that programme, F1 made a decision to stop using grid girls, and I think that’s possibly one of the proudest [moments] because whilst I think there is an argument that if you want to be a grid girl, you should be allowed to be a grid girl, that’s your choice as a woman – or a guy, however to be a spokesperson for a sport is very different to being a grid girl who’s not allowed to interact or talk to anybody until she’s spoken to. So, for me, the day I heard that that programme had been played out within the head offices of F1 and that they’d made a kind of call to action because of it was hugely significant to me. I was very proud.

AF: In live broadcasting, I imagine things can sometimes go wrong. How do you deal with it when that does happen?
JG: You can make it as good a plan as you want – it’s a bit like childbirth, you make your plan and then at the day you find out that actually, it’s all rubbish and you’ve just got to go with it. Some of the things that you can’t ever get your head around are deaths. Obviously in motorsport, they happen. The first time you have to cover it, it’s horrific. These are people that you may well be relatively close with, and all of a sudden they’re gone, and you have to put your personal anguish and grief and emotions to one side, because you’re the presenter. You’re the one that’s there trying to tell, impartially, that news to people. And the first time I had to do that I found it incredibly difficult. It was on network television, and I was telling the nation at home that a young boy had lost his life. And those times, no-one really tells you how to do that. That taught me very quickly that you can have all the ideas in your mind of what you want to achieve in a day, but sometimes it just doesn’t go that way. That’s the extreme, I suppose, the very worst it can be when things go wrong.

But on a daily basis, things will go wrong. You’re dealing with a lot of people. In Formula 1 especially, you have PRs, you have drivers, every step of the way you’ve got producers in your ear telling you what they want, and everybody has their own expectations. So let’s say that you’re waiting for a Lewis Hamilton interview, he’s just won the world title, you’ve managed to negotiate with the PR that yes, you can speak to Lewis Hamilton, that’s fine. You’ve spoken to network, to say we should have Lewis Hamilton in the next ten minutes, let’s say. And then all of a sudden Lewis Hamilton walks past you, and goes to a phone call with his dad. Nothing you can do! So you have to be realistic about the situation and understand what you can and can’t control. But mistakes happen, that’s live broadcasting, and it’s why you love it, because it’s a constant adrenaline ride. But you have to surround yourself with people you trust, and you have to trust yourself that you’re good enough, and you’ve got enough experience in everything you’ve done to that point.

AF: With initiatives like Girls on Track and support of women in the industry like yourself, it does seem that motorsport is moving in the right direction to get more women involved in different roles. Do you think there is still more to be done, and do you think that we will see women racing in Formula 1 in the years to come?
JG: There’s always more that can be done, and diversity and inclusion is such a hot topic, and I’m so glad that Lewis Hamilton has been able to use his influence to really bring it to the forefront. He realises that to have a healthy paddock, you need it to be mixed: a mix of all sorts of different people. And you still walk into a paddock and it’s predominantly a very white space, and it’s predominantly middle-aged men. And you look at drivers and it’s similar: they’re affluent males between 18 and 35. So that has to change.

I still don’t think enough is being done at grassroots level, and that’s where the change will happen. We do need role models; we do need things like W Series to inspire the next generation to want to even try to be a driver, to go and be an engineer, to study STEM, to want to be a mechanic or a journalist. But at the end of the day it’s a really uphill fight and a struggle but we are getting there. There’s a good network now of people trying to help, trying to make a difference, trying to change things. So I do feel positive, but it’s going to take a long time. I don’t foresee us having a female F1 driver who can really compete, let alone just be in a car with a budget, for many years.

AF: You’ve worn a lot of different hats over the years; are there any roles that you’ve not had yet, that you’d like to try?
JG: I’d love to cover an Olympics, which is a bit random because there’s no motorsport in Olympics, but it’s always been the dream. I’m a people person, so wherever there’s a story to tell about a person, I’m there. I want to be the interface between the paddock and the people at home who aren’t allowed to go, or can’t afford to go, or don’t know enough about the sport to feel like they can go. But I’m at a point in my life where I’m really enjoying it and I still want to achieve more but I’m really lucky that lockdown has been kind to me and us as a family. And hopefully all of the things that I’m doing piece together to make sure that in the future I can carry on working!

AF: Finally, what would your advice be to anyone – particularly young women – pursuing a future in motorsport or in broadcasting and journalism more generally?
JG: I think it comes down to your perseverance; how much you really want something, and whatever you want in life, whether it’s a career in broadcasting or whatever it is you choose, just go for it! There are so many stories I’ve heard of people saying ‘my careers advisor told me I’d never achieve anything’ – it’s rubbish – of course you can do whatever you want. There is no limitation. So just go out there, set yourself a little plan, network like crazy, and make it happen! Don’t let anyone say no. Just go for it, you can do it, you’ve got this!

 

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Post udostępniony przez Jennie Gow (@jennie.gow)

 The first part of the interview

AF: You must have some brilliant memories from the F1 paddock. Can you share some of your fondest memories with us?
LG: So many of my fondest memories revolve around the people that I’ve worked with. I think being part of a team is always something special, be that working for a race team, being Press Officer at Jordan, or working with the ITV team, learning all about broadcasting and how to do that side of things. And so many memories that relate to particular interviews. Getting the first interview with Rubens Barrichello when he won his first Grand Prix – I worked with him as one of my drivers at Jordan. Getting the first interview with Eddie Irvine, for similar reasons.  Getting the first interview with Lewis Hamilton when he won his first world title. There are lots of special moments.

I guess another one is being involved – not only in the first two-seater race for Formula 1 cars – but the first ever crash for two-seater Formula 1 cars! I was in the back of Fernando Alonso’s car. It was basically a Minardi PR event; they had built some two-seater Formula 1 cars that they could do passenger rides with, and they had arranged a race and Nigel Mansell was on board as one of the drivers,. Mansell’s deal was that he would win the race: it would work for everybody.

There was a bit of a miscommunication. I was in the back of Fernando Alonso’s car. He was just at beginning of his Formula 1 career. We ended up having Nigel Mansell driving into the back of and over the top of us. In fact, I’ve got the rear wing endplate from that car signed by Nigel and Fernando up on the wall of my office!

 

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Post udostępniony przez Louise Goodman (@lougoodmanmedia)

AF: More recently you’ve been presenting British Touring Cars. Jade Edwards has recently announced she’s doing a full season for 2021, making her the first woman to do so since 2007. What do you think that means for representation of women in motorsports?
LG: I think it’s absolutely brilliant. Jade is there on merit. She made her debut in a one-off event last year, as did Jess Hawkins. Jade [has] managed to pull it together, and it’s a difficult job for any driver, male or female, to get together the budget, particularly in the times that we’re living through, to put together a full season of car racing, let alone racing at the premier category in the UK.

So I think all credit to Jade, and she is there on merit. She’s a good driver. I think it’s brilliant on a personal level for Jade because she’s a top girl, she’s worked really hard, she’s great fun, she’s a great personality, and she’ll be a great person to have in the BTCC paddock.

But I think more importantly, the visibility that it gives – it’s that old phrase – you need to see it to be it. Having a girl racing competitively on the touring car grid, you’ll have little girls watching at home thinking ‘okay, girls can be racing drivers as well’, and I think very often that makes a big difference.

Jade got into racing because she’d grown up around paddocks because her father and her grandfather raced. There are quite a few girls who have got involved in racing because there was a family connection. I now run my own media training company, and I work with quite a lot of young drivers, and very often I’ll say to them ‘how did you get involved in the sport?’, and if they didn’t have a family connection they’ll say ‘I went to a friend’s birthday party when I was eight years old and we went karting’. How many people take their eight-year-old girls karting? It just doesn’t happen the same [way], so I think maybe as a result of Jade being in the BTCC, maybe more people will say ‘do you want to go karting?’ to their eight-year-old girls. Maybe eight-year-old girls would say ‘I quite fancy having a go at that, can I go karting?’

AF: You’re also a supporter of the Girls on Track initiative, and you’ve run several webinars and workshops during the pandemic, sharing your knowledge and experience. Why is that important to you and what do you think that’s achieved to get girls more involved?
LG: The FIA Girls on Track started out as Suzie Wolff’s Dare to be Different initiative, and the primary function was working with youngsters and schools to give some insight to the parents, the teachers, and the young girls themselves, of all these different areas that you could work in in motorsport: be it medical, be it media, be it working on the cars, be it the physical education side of things. That was the basis of [how] it began, and then a community that ran alongside it to broaden it out to a wider audience. I think it’s really important to get the word out there – to girls, families, parents, teachers – of the availability and the range of work opportunities in motorsport.

It’s about sharing people’s experiences. I get people contacting me about how they would become a journalist in Formula 1, so I can share my experiences and give them some advice. It’s a mixture of those two things. It’s about awareness of opportunities and girls sharing experiences and giving back to other youngsters who are hoping to do it.

I am aware that I was very lucky to have been given opportunities. I wasn’t aware until relatively recently that [when I] turned up as part of ITV’s coverage – people noticed that, and quite a few girls have subsequently said to me ‘it was when I saw you doing that, I thought, oh wow, maybe I could work in Formula 1; maybe I could work in motorsport’. So that to me has been a very personal experience of the benefits of sharing your experiences with other people; with other girls – I’m very happy to share my experiences with boys as well, don’t get me wrong! – but with something like Girls on Track, what we’re trying to do is balance things out a bit, to get more girls involved in the sport.

I think it’s hugely beneficial. Everybody, no matter what business you’re in, you’re always going to benefit from having a mentor; you’re always going to benefit from having people who have gone before you sharing their experiences, and I think that’s a really crucial, important thing to be doing.

AF: You’ve also had some experience yourself as a driver, so you’ve had a taste of both sides of the motorsport world. What advice would you give to any girls wanting to break into the world of motorsport, whether as a driver, or in media or engineering?
LG: On the driving side, just do it, because it’s bloody brilliant fun! The younger you start the better it’s going to be. Who knows, I could have been a Formula 1 driver if I’d started when I was eight, but I didn’t get into a car behind the wheel until I was well into my twenties, and that came about [from] having a bit more profile from being on TV. I absolutely loved it, it’s brilliant fun.

Formula 1 and motorsport has given me an amazing – not just career – but life experiences as well: I’ve travelled, I’ve seen the great wall of China, I’ve been all around the world. I’ve been so lucky to get those experiences, and that’s come about off the back of my working life. And that’s a working life that’s been hugely gratifying as well.

I think you’ve got to like the sport to start off with, because it’s not a job when you work in motorsport, it’s a way of life. Races are at the weekends; you’re giving up a lot of your own time, so you’ve got to be passionate about it. Having said that, you can’t just be a fan, you’re there to work. It’s a working environment, so you’ve got to do your bit and work hard, and it’s a competitive environment so you’ve actually got to work bloody hard if you want to succeed in it. But I guess that’s the same with [any] profession: the harder you work, the more you apply yourself, the more chance you’re going to have of having success.